Google is fixing a Search Console bug that inflated impression counts

Google Search Console misreported impression data since May 13, 2025 due to a logging error. Corrections will roll out in the coming weeks.

What happened

A logging error caused Google Search Console to over-report impressions starting May 13, 2025. Google today updated its Data anomalies in Search Console page:

"A logging error is preventing Search Console from accurately reporting impressions from May 13, 2025 onward. This issue will be resolved over the next few weeks; as a result, you may notice a decrease in impressions in the Search Console Performance report. Clicks and other metrics were not affected by the error, and this issue affected data logging only."

A Google spokesperson told Search Engine Land:

"We identified a reporting error in Search Console that temporarily led to an over-reporting of impressions from May 13, 2025 onward. Bug fixes are being implemented to ensure accurate reporting."

Source: Data anomalies in Search Console

What's changing

Google is deploying fixes that will change how impressions are recorded and reported. As the rollout continues, you'll likely see a drop in impressions in the Performance report. Clicks and other metrics aren't affected.

The timeline

The issue began May 13, 2025 and persisted until now. Google said the correction will take several weeks to fully roll out across reporting.

Why we care

If your Google Search Console impressions change in the coming weeks, it will likely be due to this bug fix.